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The Best New Beauty Launches (Fall Edition)



September is here and with it, about a hundred new foundations (but we’ll leave that for another time!)

September is basically the beginning of the year. A post-holiday chance to start fresh and overhaul your makeup bag, for the looks you’ll be channelling up until Halloween hits.

We’ve picked the best new (non-foundation) launches, including one or two summer faves we’ll be rocking until the clocks go back.


Milk Makeup - Glow Oil

Milk Cheek Oil

A pop of colour on the cheeks can instantly transform your complexion, making you look fresher and brighter. We’re continuing summer’s understated vibes, with a pared-down and refined beauty arsenal. 

For a natural flush, opt for this oil-in-a-stick blusher, delivering sheer glow and bold colour with autumn approved hydration.

Milk Makeup Lip Cheek Glow Oil

Choose from five shimmers: watermelon Solar, bright pink Halo, plum Astro , coral Flare and mauve Glimmer.

Formulated with antioxidant-rich rice bran oil, simply glide over your cheeks for a surge of hydration and instant envy-inducing glow in seconds. 


Benefit - Gimme Brow +  

Benefit Gimme Brow

As we all know, brows frame your face to create symmetry, so having the right shape for you is a must. 

From fluffing-up, to elongating and defining, your brow shape, there are a plethora of products to choose from. 

New on the block is Benefit’s Gimme Brow +, with a tiny, tapered brush for precise shaping and providing mess-proof application.

Volumizing microfibres adhere to skin and hair creating natural-looking fullness and definition, in an instant.

So if you are looking to amp up, but tame your brows with a buildable, water-resistant product, this is for you. 


Glossier - Berry Balm Dotcom 

Glossier Berry Balm Dotcom

Glossier’s hydrating, multi-purpose lip balms are among their bestsellers.  

Packed with antioxidants and natural emollients to nourish dry skin, the dense texture stays in place to seal in moisture for luscious lips and any dry patches that need immediate attention.

Berry Balm Dotcom is their newest shade, coming in a sheer berry tint and the same iconic packaging that’s all over your insta feed. 


M.A.C - Prep + Prime Fix + Scents

M.A.C Cosmetics Prep Prime Fix + Setting Spray

Scent truly is king of all senses. And with that in mind, M.A.C have released a new limited edition Prep + Prime Fix + collection, in four fruity scents.

Enter: watermelon, peony and coconut. These cute mini spritzers promote skin hydration with an infusion of green tea, chamomile and cucumber to soothe and refresh your complexion. 

They also set and prolong the wear of makeup for up to 12 hours, whilst keeping the skin hydrated.


Too Faced Natural Lust Eyeshadow Palette

Too Faced Palette

If you’re looking for a new power palette, Too Faced’s new Natural Lust eyeshadow palette is a real contender.

Packed with soft neutrals, seductive smokes, muted sorbets and flirtatious pops of colour in multiple finishes, this really has it all. 

The multi-finish palette comes with 30 different colour-ways, all highly pigmented with a creamy formula, that’s easy to blend. It's is a great all rounder addition to your kit. 


Fenty Beauty - Pro Filt’r Hydrating Primer 

Fenty Hydrating Primer

Finding the right primer is a fail-safe way to ensure all day makeup wear.

Rihanna swears by primer, so it’s no surprise that with the launch of their new foundation, Fenty are back with the new Pro Filt’r Hydrating Primer. This primer promises to be the same lightweight, cushiony texture that Fenty fans know and love, but boosted with a unique blend of blue agave extract and a blurring powder specifically designed for oily skin. 

This fool-proof formula takes anti-shine and pore-diffusion to the next level delivering an instant soft-focus canvas that keeps your skin in the game all day. 

This universal primer melts into all skin tones, as is the Fenty way.


Charlotte Tilbury - Walk of Shame Luxury Red Eyeshadow

 Charlotte Tilbury Eyeshadow Quad Walk of Shame Palette

The walk of shame never felt so good thanks to Charlotte Tilbury. Inspired by her best-selling Walk of Shame Lipstick was Tilbury’s that debuted five years ago, CT is upping the ante with a new palette.

The sultry eyeshadow quad made up of four tantalising hues: peach champagne Prime, sunset pink Enhance, berry blushed crimson Smoke and glittery: Pop

We adore the easy application and silky, smooth finish of the universally flattering russet hues.


The Brow Club - Freckle Face Pen 

Brow Club Freckle Pen

If you’ve always wanted freckles, now you can and this pen is the easiest way to tap into the trend. This easy-application brush allows you to have sun kissed freckles in minutes sans messiness.

Just tap this ultra long last formula onto your finger and dab onto your face for a natural looking take on the freckle. 

This is the perfect way to hold onto summer - we’re obsessed!


Urban Decay - Stay Naked Correcting Concealer

Urban Decay Stay Naked Concealer

Maximum coverage without the cakey feel, this demi-matte, flexible, lightweight, waterproof concealer is a game changer: with 25% more pigment and coverage.

Coming in 25 shades, with nine shade intensities, three master tones and five undertones, you should be able to easily find your shade. 

This promises to lift, brighten, and correct the appearance of pigmentation, for maximum impact, no touch-ups required. 

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